In this short from the podcast, I mention how buyers in B2B transactions are way less rational than they often like to think they are, and how the number of people taking the opposite side of that bet is dwindling, so a deeper POV will need to be found.
In this short from the podcast, I mention how a strong POV can help close the trust gap when you are selling into a new vertical or a new country, but there are some limitations.
In this short from the podcast, I mention how originality is not what you are shooting for in your POV. Instead, you want respected people to be disagreeing with you. That’s the sign that you have arrived at a useful POV.
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