The mistake: Mismatching their product design and their target investors. Summary: Okay, let’s do one more. Think of it as a bonus mistake, #6 of 5: Mismatching your product design and your target investors. #6 is kind of related to the mistakes that came before it,...
The mistake: Not qualifying their prospects. Summary: At first glance this one seems like a rookie mistake, but even people who have been in the business a long time still do it sometimes: wasting time talking to the wrong people. It’s not that the “wrong people” are...
The mistake: Putting the wrong person up there on stage. Summary: At a conference, the speaking gig often goes to the CEO. However, that’s not necessarily the best person to represent your company. The best person to represent your company is the one who can convey...
The mistake: Trying to go all the way on the first date. Summary: You get the meeting, it’s in the diary, and you walk in there with your big pitch book. You’re excited, maybe a little bit nervous. Gotta land this client! But slow down, cowboy! You wouldn’t...
The mistake: Rushing their investor. Summary: You went through a journey to learn what you know. Way back when, it was uncharted territory for you. Your investor is venturing into uncharted territory now, too. So give him some time. The things you think are obvious,...
The mistake: Not equipping your investor to argue your case to the other investors. Summary: You’re an expert, and the person you’re speaking to is probably also an expert. So it’s tempting to get lazy and stay in your expert comfort zone. But remember, you are not...
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