“Stories are good, you should use them more often. And it’s important to put yourself in your stories.” That’s good advice. But these days a lot of people pass out advice like that, and then you ask them to explain themselves, and they tell you stuff...
When you list things, put the most important thing first. Don’t save the best for last: –Most important thing–Second most important thing–Third most important thing–Fourth most important thing Someone in your audience might get called...
The most effective presentations aren’t presentations at all. They are conversations, and you probably already have all the skills you need, you’ve been using them since the day you were born. Let’s say the big boss is coming to your regional office and...
A question that often comes up in investor conference calls, especially with emerging markets companies, is “How are political or regulatory changes affecting the business environment?” The way your company chooses to answer this question is a stylistic...
Our clients often think that when audience members are high up in the industry or in the company, they already know everything. This is completely wrong. Yes, they are experts in something you are not. But you are an expert in something that they are not. That’s why...
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