Each year, over 60% of tech projects fail or underperform.
That means that each year, millions of dollars are wasted.
A large part of that waste is not because the tech is bad, it’s because the adoption by the end users in other departments is low.
In order to fix this, your CTO needs to be able to explain clearly, in terms non-tech people can understand, why these projects should be important to them.
Otherwise, those millions keep being wasted, year in and year out, and the number never goes down.
What we do
CTOs have a special need when they are presenting: They are technical people speaking to non-technical people. Getting those non-technical people to buy in is much easier if the CTO “talks to the dog” — speaks in their language, not in tech language.
How do I know if my CTO needs a coach?
Your CTO might need presentation coaching if you experience one or more of these situations:
- Other departments ignore major tech initiatives.
- You would like your CTO to represent the organization in public.
- Other departments groan when they hear the CTO will be presenting.
- You feel like the tech voice is being drowned out in board meetings.
- You are trying to raise money, and your CTO is part of the pitch.
Companies & People We’ve Worked With
“Recipient Labs helped me get buy-in across the company, even from Marketing!”