You can have the best product in the world. But if your story doesn’t get the drug sequence right, your customer will go with one of your competitors. (BTW, sorry, we’re not talking about illegal drugs here, we’re talking about naturally-occurring ones like oxytocin, dopamine, serotonin, etc.)
The best salespeople in the world know this. That’s why they’re the best salespeople in the world.
And by the way, did you know a story can be told in three sentences? A lot of people seem to think stories take up a lot of space and time. Come see how they don’t.
Get help from someone (a recovering import buyer, nonetheless) who can teach you storytelling and the other techniques you will need to continue your reign in the top 3%…
And use these communication techniques to raise your conversion and retention rates.
Who hires us and why:
- A Dutch civil engineering firm that is pitching a commercial development project in Riyadh.
- A Turkish software startup that wants to grow its sales in Europe.
- A British cloud storage company that wants its CTO to present better to the board.
- An Italian steel manufacturer that wants to increase its credit line with a German bank.
- An American e-commerce company that wants its software engineers in India to communicate better with warehouse managers in California.
Basically, it doesn’t matter whether your industry is software, electricity, construction, or something else. If you’re a non-native speaker who pitches X to Y, we’re the ones who help.
What we do:
Client communications coaching and practice
If you want to sell internationally, you need to up your game communications-wise.
The four key skills for that are storytelling, filler-word reduction, speech practice, and a vocabulary upgrade.
We use a mixture of one-to-one and internal group classes to get you and your team up to speed fast.
Slide design
fCO (fractional communications officer)
With an fCO, you get a CO for half the cost of an in-house CO, and, more significantly, on a no-contract basis that leaves you with more flexibility.
Use us for financing activities, investor meetings, and customer communications.
Companies we’ve worked with:
What makes for a successful client?
- A history of serial problem solving.
- A frustration coming from one of life’s slaps in the face.
- The fear of god (an external force that makes them want to solve the problem that #2 brought to the forefront).
Look inside yourself and get in touch with these three traits in you. You’ll get a lot more out of it if you keep them close at hand!
If you want to hear more on that subject, listen to this podcast episode:
Why the focus on engineers?
Engineers have a special need when they are talking to others: They are technical people speaking to non-technical people. Getting those non-technical people to buy in is much easier if the engineers “talk to the dog” — speak in the language of the audience, not in the language of engineers.
Engineers are also one of the most globally-mobile groups. They tend to be produced, disproportionately, by middle-income countries, and then be sought after around the world.
How do I know if my engineers need communications assistance?
Your engineers might need communications assistance if you experience one or more of these situations:
- Your RFPs are getting turned down late in the game.
- You would like your engineers to represent the organization in public.
- Other departments groan when they hear the engineers will be presenting.
- You feel like the engineering voice is being drowned out in board meetings.
- You are trying to raise money, and an engineer is part of the pitch.