The customer story and the company story are pretty easy to write if you have something to say, but virtually impossible to write if you have nothing to say. In this short, Alex Smith goes into why so many companies don’t have these stories. And yes, you guessed...
Who would have thought Dolly Parton was a strategy expert? According to her: “Find out who you are and do it on purpose.” Alex Smith goes into what most people do instead.
If you don’t have a strategy and the two stories, all you are left with is hustle. In other words, “a world of hurt.” In this short, Alex Smith goes into how that is.
In this short from The White Rabbit podcast, Alex M H Smith uses “Q” in the James Bond movies as an example of how much of you should be in the stories you tell your customers.
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