The total process typically lasts two months. Inside those two months, we’ll go through three steps. They are:
One: Puke.
This phase typically takes place in weeks 1, 2, and 3.
Two: Clean.
This phase typically takes place in week 4. In this phase, we take the idea in your head and make it easier for you to explain and others to understand.
Actually, behind the scenes, Matt started this phase in week 2. What was he doing? Looking to see what other thought leaders are out there in your industry and making sure that what we’re ending up with at the end of Phases One and Two is significantly different from what they are saying, but that it can be explained and defended. After all, we want you to be taking a non-obvious position, but we don’t want you to sound crazy.
Three: Coach.
This phase typically takes place in weeks 5, 6, 7, and 8.
After that:
Some clients want to keep going after the initial two months, for things like updating their POV, getting additional practice, working on advanced skills, etc. Other clients prefer to stop after the initial two months.
For the ones who want to continue, there is the retainer service.
Recent Comments