When people go to an industry conference, they tend to want to meet with a lot of people, so they can glean maximum benefit from the conference.
That’s totally understandable. After all, your company is spending a gazillion dollars to send you to the conference, why on earth would you NOT want to do that?
But there are only so many hours in a day, and everyone else is trying to do the same thing you are, so the ROI you can get with this approach is very limited.
What if there was a way to raise that ROI, not by a little, but by a lot?
There is, and that is to speak on one of the panels that are likely to be part of the conference. Speaking on one of the panels puts you in front of the entire audience all at once. No longer are you just speaking to a couple people in the hallways, you are speaking to everyone.
And, to boot, speaking on a panel leverages the social capital and the trust the organizers are already creating (I’ll go into that in a future newsletter).
In this video short, my client Ebru Demirel begins to go into how she does it.
