The founder-led sales myth: So what?

Last week I wrote about the myth of founder-led sales. If you missed that one, you can read it here:

https://recipientlabs.com/the-myth-of-founder-led-sales/

You might wonder, “So what?” or “Why would anyone care?”

Here’s one of the reasons I mentioned it:

Founders are often product people. They love the product. They love the product so much they quit their jobs and take one of the biggest risks anyone can take, starting a company, just so they can bring that product to the world.

And the world lies to them, telling them that if they just build their company right, if they just do things right, they’ll be able to get out of the horrible job of sales.

But the thing is, that horrible job never really ends. The finish line moves, forever. We make our founders chase carrots they will never catch.

(Now, I’ve been self-employed for 20 years, which means that for 20 years I’ve been on 100% commission. So when I use the word “horrible” to describe the job of sales, I’m being tongue in cheek, don’t get me wrong.)

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