The Tipping Point, by Malcolm Gladwell

The Tipping Point is the biography of an idea.”

What is the idea?

The idea is that “[i]deas and products and messages and behaviors spread just like viruses do.”

In addition to describing how the spread of ideas is like the spread of viruses, Gladwell describes three kinds of people who are necessary for the spread of an idea: Connectors, Mavens, and Salesmen.

This is an excellent book for anyone who is interested in Word Of Mouth marketing, by the way.

Related Posts

Alternative CYA phrases

"CYA" (cover your ass) is a great phrase for office life, but sometimes it has connotations of selfishness, like you're saying someone just wants to protect himself, he doesn't really care about the group or the company. Example: "That email was mostly CYA. He just...

Three tips for videoconferencing

I know a lot of you are working from home this week. It probably involves a lot of videoconferencing, which might feel a little strange, since it's probably a bit unfamiliar. I do a lot of videoconferencing, so here are three tips that might help.  1. Humans like...

CXO letter sample

---------- Forwarded message --------- From: Date: XYZ Subject: CXO Letter sample To: A favorite word that I've run across an unusual number of times in my readings this week is "slog." This word can be a noun or a verb, and using it...