Spill your blood

One of my favorite movies is “Cadillac Records.” It’s about the founding of one of the seminal record labels for American Blues. It and the movie “Not Fade Away” are must-sees for anyone interested in the birth of rock.

In the the movie, Beyonce plays Etta James. She is in the studio recording the famous tune “All I Could Do Is Cry.” The producer tells her it’s not good enough, that she isn’t putting enough emotion into it.

Beyonce (Etta James) records it one more time, this time with just a little more feeling than she’s comfortable with. She actually tears up during the song. The producer deems it a good recording, they use it for the record, and it becomes a best-seller.

It doesn’t matter what you’re talking about. It doesn’t matter where you are. Maybe you’re in the office delivering a dry quarterly sales report.

Let your geek flag fly. Take a little risk. Dig a little deeper than you’re used to. Give your audience just a little more than you feel comfortable giving. In other words, spill your blood onto the floor.

They will appreciate your effort, and they will start looking for that passion in themselves, too.

You might feel embarrassed and exposed, but your audience will be thinking, “I wish I could do that, too.”


By the way, yes, you are correct, the audio engineer is the same guy who played Dale in “The Walking Dead.” One of my favorite movies, and one of my favorite TV shows, all in the same email. I think I’m in heaven!

Related Posts

Craziness

I'm currently reading a book, "Alchemy," by Rory Sutherland. Sutherland is Vice Chairman of Ogilvy UK, one of the biggest advertising agencies in the world. When Coke and Apple choose an advertising agency, Ogilvy is probably on their short lists. Rory Sutherland is...

Peppercorns

When I was 28, the company I worked for bought a pepper grinder company. We would buy the raw peppercorns from India and have them shipped to the grinder companies in Thailand and China, where the grinders were made and then filled with the peppercorns. It was the...

Stamping metal

I got to visit my first metal stamping and polishing factory at age 26. This one was in China, and there were many more to come, in many other countries, but I'll never forget my first. You see, metal stamping and polishing is an inherently filthy process. I was...