Reader question: example of a marketing story

One of our readers had an excellent question about HGOMM…

(HGOMM: the five elements of a marketing story, outlined here: https://recipientlabs.com/hgomm/)

His question: Can you send an example of a short marketing story with these 5 components?

Yes, of course. An example…

There was a guy, Can. He was making the rounds, speaking at Rotary clubs, hoping to spread the word and generate some business. But he wasn’t getting the results he wanted — his audience seemed to be falling asleep whenever he would talk. So he called us. We helped him restructure his speech and work on his delivery techniques. They weren’t easy changes for him to make, they were a little bit out of his comfort zone. But it worked, and now when he speaks he gets the results he wants.

Hero: Can
Goal: Wants to use speaking to get more business.
Obstacle: People are falling asleep at his speeches.
Mentor: Us
Moral: If you want results you haven’t gotten before, you’ve got to do things you haven’t done before.

The first four, HGOM, are usually pretty easy to express. But that last M, the moral, is more difficult. Different audience members will see different morals, and sometimes it’s hard for the speaker to express the moral (as he sees it, at least) clearly. Here are a couple tips for getting over that:

https://recipientlabs.com/the-moral-of-the-story/

Related Posts

The point

The point

In this episode of The White Rabbit podcast... https://open.spotify.com/episode/1cn5bJITDjfxZBOjUeJoSE?si=708e2514c8354bef ...Alper makes an interesting point, that the value of a presentation is not in convincing people to support you, it's in reassuring your...

The right questions

The right questions

99% of my clients are not native speakers of English. (Fun fact: Did you know that, by far, most speakers of English are not native speakers of English?) And, quite dependably, every single one of those clients asks at some point, "How is my English," or some other...

Stalk the board

Stalk the board

This is a great article, it made me so excited and I jumped for joy many times upon reading it! One of my favorite points it makes: Know the board members. Not on average. Every. Single. One. They're all different. I call it "stalk the board"...