In this episode of The White Rabbit podcast…
…Alper makes an interesting point, that the value of a presentation is not in convincing people to support you, it’s in reassuring your convinced people, your “fertile ground,” that they are in the right place.
It makes me think of the cockroach model. Please forgive the metaphor I’m about to use, it’s all about cockroaches, poison, and death, and the topic doesn’t deserve a negative metaphor, but it’s the only one I can think of at the moment…
When you’re designing poison for a cockroach trap, don’t use a poison that will kill the cockroach right there, use a poison the cockroach will carry back to the nest and give to other cockroaches.
A presentation is similar. It’s your opportunity to give your fertile ground the tools they’ll need to go back to their pals and tell them that your idea is a good one.
