Jesse describes a more interesting way to structure your information, one that will keep your audience’s attention better…

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Transcript:

Jesse: Most of us learn a pretty straight forward logical form of structuring our information where we have a thesis, some supporting evidence and a conclusion. It could be more interesting and your audiences attention better if you organize your information into a problem and solution structure or a complication and resolution structure.

Jesse Scinto is a public speaking expert and lecturer in the Strategic Communications Department at Columbia University in New York.