Incremental value

One way to see this chart is that the level of English in Turkey is low.

Another way to see it, the more useful one in my opinion, is that the incremental value of speaking English in Netherlands is almost zero. However, the incremental value of speaking English in Turkey is almost infinite.

There’s a huge asymmetrial return on the ability to speak English in Turkey. Being able to speak English in Turkey revolutionizes your life and puts you into a part of the society that only about 3% of the people can access. Being able to speak English in the Netherlands makes you, well, like pretty much every Dutch person on the street.

Related Posts

Your customers deserve better than AI

No doubt about it, AI has rocked the presentation world. You can use it to crank out slides, and entire scripts, in seconds. But AI gives you the average of the internet. And in a sales situation, the average is rejection. Which means that if you go into that meeting...

Embrace your accent

Since I live in Turkey, very few of my clients are native speakers of English. Often, they work abroad, whether it's in the US, UK, or Canada, and they ask me about accent reduction. They say their foreign accent is getting in the way of acceptance in their...

Spelling Ali

When I was walking across Turkey, one of the most common things I would do when I met someone was spell their name. As in, I would spell it loud, even if their name was Ali. "A-L-I." Sure, "Ali" is extremely simple. In fact, it's one of the most common men's names in...