They say that 60% of tech projects fail or underperform.
(That number varies, but it’s usually north of 50.)
Which means tech spend is, like a second marriage, the triumph of hope over experience.
Your budget committee presentation is going to be mostly numbers, team bios, timelines, etc. There’s probably not going to be a bunch of touchy-feely imagery in there.
But just between you and me, keep in mind that in your audience there’s a fair amount of hopes and dreams floating around.