Why a POV?

A strong POV (point of view) makes you a known entity. Buyers trust you more, because they know you are not slippery, you stand for something.

Also, a POV has another thing working in its favor: Almost no one has one.

Actually, most people have them once they reach 35, and most companies have them built in somewhere, but very few are willing to say them out loud. So if you can say yours, you immediately set yourself apart, and you instantly get high marks for courage and integrity.

And when you’re establishing yourself in a new market, what better way to be known than as a trustworthy person of courage and integrity?

Related Posts

You will swim in suck

Your first attempts to sell abroad are probably going to fail miserably. (Now, I know that as someone who helps people get those initial sales abroad, I should be all "rah rah, it's easy, you can do it!" But sorry, if you want someone to blow smoke up your a** like...

Nelson Mandela quote

Nelson Mandela once said, "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." That's a great quote for international B2B sales, many of which happen in English, the second language for...

Picking nits

We are just apes picking nits off of other apes. The entire human economy is basically this: "Oh, there's a nit, do you want me to pick it off?" "Oh, you have a stain on your shirt? Let Tide get it off." "Oh, you don't know what your strategy should be? Let me help...