A great example of a time shift phrase at work is this pitch from Mad Men (I’ve linked to this pitch scene many times, so you’ve probably seen it):
The pitch starts with:
“My first job…”
Remember, starting your pitch with a time shift phrase is a subtle but potent way to juice the oxytocin (trust hormone) levels in your customers’ brains.
This morning, I read a phrase I've seen a million times: The world is changing faster than ever. This is a very common phrase. It's one of those phrases people throw around like it would be insane to argue against it. However, arguing against it is exactly what I am...
When you are selling into a new country or a new vertical where you might be a relative unknown, you know the bridge to the future is safe, but your prospect sees the risk of getting fired. To make things more difficult for you, in many, if not most, industries,...
Reminder: A point of view is not a marketing slogan. A marketing slogan can be a clever spinning of words to make you sound good. For example, the other day I noticed a label on a package of toilet paper in my bathroom: “100% Biobased.” I laughed out loud. What is...