A great example of a time shift phrase at work is this pitch from Mad Men (I’ve linked to this pitch scene many times, so you’ve probably seen it):
The pitch starts with:
“My first job…”
Remember, starting your pitch with a time shift phrase is a subtle but potent way to juice the oxytocin (trust hormone) levels in your customers’ brains.
I have a number of clients in the consulting business, and many members of this email list are consultants. This one goes out to them… Some outside the industry say consulting is all about the collection and presentation of data. However, the real business of...
This subject line is, of course, a reference to the scene in the movie The Matrix where Neo visits the Oracle's house and the weird bald kid tells him how to bend the spoon. (As you can tell, I am a huge fan of The Matrix, and in fact have, for over three years, been...
ChatGPT (and similar LLMs) will get you 90% of the way there. Which means if you are using ChatGPT to write your sales materials, you will convert about 10% of the time, which in B2B leads to bankruptcy. If you are a going concern, you will usually convert 20% to 25%...