A great example of a time shift phrase at work is this pitch from Mad Men (I’ve linked to this pitch scene many times, so you’ve probably seen it):
The pitch starts with:
“My first job…”
Remember, starting your pitch with a time shift phrase is a subtle but potent way to juice the oxytocin (trust hormone) levels in your customers’ brains.
If someone doesn't say the opposite of what you say, it's not a POV (point of view) -- it's a tagline, and a weak one at that. Some examples of bad POV attempts: --Others say they care, but we really do. --We hold nothing back. --The truth, liberated. If someone in...
I step off the bus in Kuşadası. The bus pulls away. Someone steps into the passenger seat of a car and pulls the door shut. The car pulls away. I am alone now. Through my shoes I feel the dirt and gravel of the parking lot beneath me. The voice in the back of my head...
I'm standing with drink in hand, talking to someone I just met at a party. He asks me how AI is affecting my business. I try to look serious and deep, but I can't help it: A huge smile breaks out on my face. "AI is the best thing to happen to me since Covid," I say...