A great example of a time shift phrase at work is this pitch from Mad Men (I’ve linked to this pitch scene many times, so you’ve probably seen it):
The pitch starts with:
“My first job…”
Remember, starting your pitch with a time shift phrase is a subtle but potent way to juice the oxytocin (trust hormone) levels in your customers’ brains.
See this here? It's an oxytocin molecule: It causes people to trust each other. It gets released during sexual orgasm. It also gets released when you see the house you grew up in, or when you hug your mother. If you sell stuff, you need to know how to make it appear...
A few years ago, I took the bus from Dinuba to Reedley, two small towns in California. Some of you will recognize the name Reedley — I am from there, and my mom lives there now. I was the only passenger on the bus, and the driver was very friendly, so we had a little...
The other day I was helping a client with her presentation. She had fed her slides into AI, which produced a nice script for her to read. I went about fixing the script, adding in the transitions, popping the data that was crucial to the point, sinking the stuff that...