A great example of a time shift phrase at work is this pitch from Mad Men (I’ve linked to this pitch scene many times, so you’ve probably seen it):
The pitch starts with:
“My first job…”
Remember, starting your pitch with a time shift phrase is a subtle but potent way to juice the oxytocin (trust hormone) levels in your customers’ brains.
Recently we interviewed a repeat guest on the podcast, Wes Wheless. I took away many things from that interview, but the main one is this: Who you talk to is probably the most critically important part of a presention. You see, we presentation trainers hit on one...
One way to see this chart is that the level of English in Turkey is low. Another way to see it, the more useful one in my opinion, is that the incremental value of speaking English in Netherlands is almost zero. However, the incremental value of speaking English in...
When Ozzy Osbourne was starting out, there was no Black Sabbath. There was just some random dude named Ozzy (he was probably sleeping on his mom's couch at the time), and somehow he got a gig at some random bar, and he needed a band to back him up, so he put up some...