1-to-1-only Language Practice
Who it’s for:
The CEO or a board member prepping to talk to customers or investors internationally.
The result:
That person is better able to represent the company to international clients/investors.
Details:
- 8 hours of language training per month.
- Flexible scheduling to accomodate the client’s calendar.
- Focus on the Four Things.
See the FAQ for more.
1-to-1 + Internal Group Language Practice
Who it’s for:
3-4 people your company is prepping to talk to customers or investors internationally.
Half of each person’s class time is 1-to-1, half is in your company’s internal group.
The result:
More people in your company are able to represent the company to international clients/investors.
- Each person in your group gets 8 hours of language training per month: four (4) one-hour one-to-one practice sessions per person per month, plus four (4) one-hour group sessions per month (8 sessions per person per month).
- Focus on the Four Things.
- For groups of up to 4 people.
See the FAQ for more.
Pro tip: Put 4 people in your group, so you spread the cost out across as many people as possible.
Basic Communications
The overview:
A more intensive preparation for your customer- and investor-facing activities.
The result:
Your clients/investors understand your pitch better and can better connect it to how it solves a problem they are having.
- Includes the Group Language Practice, but also…
- Professionally rewritten transcripts your people can use to deliver more effective sales and investment presentations. Your presentations will have:
- Smoother, more effective transitions and more precise vocabulary.
- Comparisons to other products/services/methods, so your customer understands your product better.
- A tighter problem/solution cycle, a key cycle that determines the link between the problem the customer is facing and your product’s ability to solve it.
See the FAQ for more.
Premium Communications
The overview:
The most comprehensive preparation for your customer- and investor-facing activities.
The result:
Your employees are equipped to not only pitch your product/service, but to comfortably respond to the customer’s/investor’s questions.
Includes the Group Language Practice and the Basic Communications, but it also includes…
- Unlimited classes for your group of 4 language students (not an unlimited group size, just an unlimited number of classes for those 4 people).
- Professionally-written responses to the FAQs your clients often ask.
- Mp3 recordings of a native English-speaker reading the FAQ responses.
- Mp3 recordings of a native English-speaker reading the presentation.
- Ancillary followup materials (PDFs, pitch decks, etc) you’ll need to persuade the stakeholders you DON’T meet with.
See the FAQ for more.
Custom-built concierge service
The overview:
Service varies according to customer need.
Designed according to the customer’s needs (of course, since it’s custom), but often includes:
- Custom-designed, professionally-made pitch deck laid out to achieve your specific target.
- In-person delivery of your pitches.
- Direct communication with customers/investors (think Fractional Communications Director).
See the FAQ for more.
Interested? Some FAQs and good things to know:
Why are you focused on the "Why are we here" so much?
There are a lot of cheaper options out there, so it’s very important for us to stay focused on what problem you’re trying to solve, how to solve it, and how solving it will make your life better.
Since a large part of our initial conversations will be to figure out what it is that you’re trying to do and how we can help with that, it’s important in the early days for you to keep in mind why you’re here and why you’re talking to us.
In other words, we’ll often be asking you what problem are you here to solve, and why are you trying to do it with us, and not someone else?
For more about getting specific and staying close to your why, see this.
How long does the program take?
The program is month to month, and there is no contract, so if you want to leave after one month, there is nothing stopping you.
Some clients stay for a couple months, others for 10 years. Most are somewhere inbetween. The main improvement comes in months 3 and 4, so we highly recommend sticking with it at least that long.
What makes a successful client?
- A history of serial problem solving.
- A frustration coming from one of life’s slaps in the face.
- The fear of god (an external force that makes them want to solve the problem that #2 brought to the forefront).
Look inside yourself and get in touch with these three traits in you. You’ll get a lot more out of it if you keep them close at hand!
If you want to hear more on that subject, listen to this podcast episode:
What's this I hear about extra sessions being free?
That means that if you need some extra practice, you just say so. We’re here for you. We get the job done, we don’t count sessions.
Can we do evenings or weekends?
Technically, yes. But keep in mind that everyone seems to like evenings and weekends, so those tend to be full. There is a waiting list for evenings and weekends, but the waiting list is usually about 3 months. We’ll have a better chance of working together if you can find an hour or two of weekday times.
Is it month to month, or is there a contract?
When will you bill me?
We will bill you at the beginning of our work, for the following month, and then each month after that. So basically, you are pre-paying for each month.
Don’t forget, there is no long-term commitment and no contract, so if you want to stop, just don’t pay for the next period.