Do not look for a summary of this book. In my opinion, this is one of those books you should either submit to, allowing it to change the way you think, or don’t even bother picking it up. Go big or go home.

In other words, I loved it.

The thing I liked most about this book was Duarte’s use of “sparklines,” an analysis tool she applies to famous speeches over the years to illustrate how they alternated between describing what is and what could be. She takes an intangible, right-brain message (“resonate with your audience”) and describes how to do it using left-brain tools (essentially, a sparkline is an X-Y graph).