How to be a Presentation God, by Scott Schwertly

The upshot: Blah blah blah, a bunch of stuff. When you are preparing a presentation, segment your audience. Blah blah blah, a bunch more stuff.

That one part, the reminder to segment your audience, alone makes the book worth it. All too often, presentation books tell us to know our audiences, but they don’t tell us how important it is to remember our audiences are not homogeneous.

Related Posts

Alternative CYA phrases

"CYA" (cover your ass) is a great phrase for office life, but sometimes it has connotations of selfishness, like you're saying someone just wants to protect himself, he doesn't really care about the group or the company. Example: "That email was mostly CYA. He just...

Three tips for videoconferencing

I know a lot of you are working from home this week. It probably involves a lot of videoconferencing, which might feel a little strange, since it's probably a bit unfamiliar. I do a lot of videoconferencing, so here are three tips that might help.  1. Humans like...

CXO letter sample

---------- Forwarded message --------- From: Date: XYZ Subject: CXO Letter sample To: A favorite word that I've run across an unusual number of times in my readings this week is "slog." This word can be a noun or a verb, and using it...