The problem is not
It’s that you’re not
talking to the dog.
What do we mean, “talk to the dog”?
We mean use your words to connect with your audience, using vocabulary they use, talking about the world THEY care about.
Not the one you care about. The one THEY care about.
We’ve been doing presentation training for 15 years, and 4 times out of 5, the problem we see is not the slides. It’s the words coming out of the speaker’s mouth.
If you want to get things done, don’t be the one spouting a bunch of hot air your buddies back at the office think is brilliant. Talk to the dog.
Our clients run companies like:
Most people, when thinking of their presentation, put the slides first, and the words second. Don’t. Words first, slides second. Talk to the dog.
Our job is to know your customer really, really well. What words do they use? What matters to them? What is their world view? All in service of knowing how to talk to the dog.