Remember, oxytocin is the trust hormone. Oxytocin is what gets your customer to step out onto that bridge between “where I am now” and “where I want to be.”

What gets oxytocin flowing?

Stories.

I can already hear the collective groan from here. “Stories, ugh. Who has time for that?”

For some reason, people think stories take 9 million hours to tell. They don’t. But remember, the point is not to tell a story. The point is to get oxytocin flowing.

So let’s say it again: What gets oxytocin flowing? Stories. And how do stories tend to start?

With a time shift phrase. Think “Once upon a time…”

Of course, in an adult environment, “Once upon a time…” is going to sound stupid.

So instead, you can start with something like “A while back, we had a customer who….” or “Last week, one of our customers in Liverpool…”

Hook that up to BMG, and boom, that’s all you need. Three sentences, and your story is done.

In the next email, we’ll go into why it is that way.