First, Break All The Rules, by Buckingham and Coffman

I threw this book across the room. Couldn’t read more than a third of it.


I’m no statistician, but, if I understand correctly, analyzing large amounts of data (which is the technique the authors used) is a great way to find a population’s average.

However, it is not a great way to understand a population’s outliers, and how can you write a book about breaking rules if you don’t spend most of your time with the outliers?

Maybe this book is brilliant, and it would forever change the way I see the world if I just kept reading. But I suspect that’s not going to happen. If you want to break new ground, you’re going to have to say goodbye to safety in numbers.