A favorite word that I’ve run across an unusual number of times in my readings this week is “slog.” This word can be a noun or a verb, and using it will take your language out of the dreariness of day-to-day communication into the higher level of “colorful.”

More here:

In case you can’t see the thumbnail, the video is here:
https://recipientlabs.com/ceo-letter-20190613/

The link to “record your voice” (an easy way for you to record yourself using the word or phrase, and me to respond with feedback) (if you like, of course):
https://recipientlabs.com/record-your-voice/

Idiom: to make a splash

Definition: to attract a lot of attention; to get noticed

Examples:
Everyone is talking about the new movie. It really made a splash.
That new book is really popular. The author is on all the talk shows. She really made a splash.

(Click here to watch the video)

The default answer is no, and solid financials are just table stakes. So what is it?

Other stuff:

• Yes, X, but the bigger picture is Y (blog post)
• Matt walked across Turkey, and wrote a book about it. (link to photos) (link to book on Amazon)

Krause English
Language and communications coaching for CEOs, CFOs, and the BoD

Email: matt@krauseenglish.com
Cell: +90 535 680 9680

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