BMG, physically represented

Some of you have asked for me to sketch out what BMG (the story structure boy meets girl) looks like. Here you go:

The first leg (boy meets girl) gets the dopamine flowing (you want your customer to get at least somewhat positive vibes from you), the second leg (boy loses girl) is mostly cortisol (the stress drug). The third leg (boy gets girl back) brings the dopamine back and finishes off on a nice note (after all, who wants a Debbie Downer showing up at the office all the time?).

You might be tempted to get rid of the second leg and ditch the cortisol entirely.

Don’t.

That is called “blowing smoke up someone’s a**” and no one likes that. Sorry, man, you’re just going to have to sit through the bad times if you want to tell a story.

And don’t forget, you can talk for an hour if you (and your customer) want, but all BMG takes is three sentences: Boy meets girl. Boy loses girl. Boy gets girl back. Learn how to run the whole cycle in three sentences. Believe me, none of your competitors can do that, and your customer will love you for it.

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