The acid test of a good financial speech:
When you read the speech to someone who is not in the target audience, and ideally who barely even understands the subject, can you hold their interest to the end, without losing the interest of your target audience?
If you can hold the interest of the target audience AND the newbies, you know you’ve written a good speech.
What is the Taxi Test? It's a test you apply to the headlines on your slide deck before you send it out. The question you are asking yourself: If someone only reads the headlines on your slides, will they still understand what you are proposing and why? Imagine that...
Why? Because it leads to way too much unfocused effort and time wasting. You're going to waste your time learning how to set meetings and talk to receptionists. I don't mean to malign receptionists, they are great people and the world needs them. But you have an...
In this episode of The White Rabbit podcast... https://open.spotify.com/episode/1cn5bJITDjfxZBOjUeJoSE?si=708e2514c8354bef ...Alper makes an interesting point, that the value of a presentation is not in convincing people to support you, it's in reassuring your...