Other things that juice the oxytocin:
Location shift phrases:
“A customer in Manchester…”
“A friend in Frankfurt…”
Remember how stories often start out: “Once upon a time, in a land far, far away…”
We’ve been trained since childhood to respond to phrases like that. We’re like Pavlov’s dogs.
My clients, whether they are selling a tangible product or a consulting service or simply themselves, are generally looking to sell something abroad. And one of the most common ways for them to go about it is to post stuff and message people on LinkedIn. They try the...
The word "value" is empty. Or, more precisely, the word "value" is not empty, it is vague, and it should therefore be on our chopping blocks. Instead of saying "provide value," for example, say "do something people will pay for." Why? Include the phrase "provide...
Recently we interviewed a repeat guest on the podcast, Wes Wheless. I took away many things from that interview, but the main one is this: Who you talk to is probably the most critically important part of a presention. You see, we presentation trainers hit on one...