You see a safe bridge, but your customers see the risk of death. For your customers to muster the courage to take those first few steps onto what they think is a risky bridge, you need to flood their brains with the trust hormone oxytocin.
That’s where we come in. Whether it’s via a course for your people or through us rewriting your customer-facing documents ourselves, the goal is to infuse your customers’ brains with the trust hormone oxytocin.
The best salespeople in the world have this goal too. That’s why they’re the best salespeople in the world.
Get help from someone (a recovering import buyer, nonetheless) who can teach you the techniques you will need to do this.
Who hires us and why:
- A Dutch civil engineering firm that is pitching a commercial development project in Riyadh.
- A Turkish software startup that wants to grow its sales in Europe.
- A British cloud storage company that wants its CTO to present better to the board.
- An Italian steel manufacturer that wants to increase its credit line with a German bank.
- An American e-commerce company that wants its software engineers in India to communicate better with warehouse managers in California.
Basically, it doesn’t matter whether your industry is software, electricity, construction, or something else. If you pitch X to Y, we’re the ones who help.
What we do:
Client communications coaching and practice
If you want to sell internationally, you need to up your game communications-wise.
The four key skills for that are storytelling, filler-word reduction, speech practice, and a vocabulary upgrade.
We use a mixture of one-to-one and internal group classes to get you and your team up to speed fast.
Slide design
fCO (fractional communications officer)
With an fCO, you get a CO for half the cost of an in-house CO, and, more significantly, on a no-contract basis that leaves you with more flexibility.
Use us for financing activities, investor meetings, and customer communications.
Companies we’ve worked with:
What makes for a successful client?
- A history of serial problem solving.
- A frustration coming from one of life’s slaps in the face.
- The fear of god (an external force that makes them want to solve the problem that #2 brought to the forefront).
Look inside yourself and get in touch with these three traits in you. You’ll get a lot more out of it if you keep them close at hand!
If you want to hear more on that subject, listen to this podcast episode:
Why the focus on engineers?
Engineers have a special need when they are talking to others: They are technical people speaking to non-technical people. Getting those non-technical people to buy in is much easier if the engineers “talk to the dog” — speak in the language of the audience, not in the language of engineers.
Engineers are also one of the most globally-mobile groups. They tend to be produced, disproportionately, by middle-income countries, and then be sought after around the world.
How do I know if my engineers need communications assistance?
Your engineers might need communications assistance if you experience one or more of these situations:
- Your RFPs are getting turned down late in the game.
- You would like your engineers to represent the organization in public.
- Other departments groan when they hear the engineers will be presenting.
- You feel like the engineering voice is being drowned out in board meetings.
- You are trying to raise money, and an engineer is part of the pitch.