Think of when you were a kid.
Who do you trust when you are a kid?
Probably your mom and dad.
What are your mom and dad often doing?
Telling you a story.
What do a lot of stories begin with?
A time shift phrase.
So you see, humans have been trained since birth that when they hear a time shift phrase, a story is coming, and it’s time to let the oxytocin flow.
I have a number of clients in the consulting business, and many members of this email list are consultants. This one goes out to them… Some outside the industry say consulting is all about the collection and presentation of data. However, the real business of...
This subject line is, of course, a reference to the scene in the movie The Matrix where Neo visits the Oracle's house and the weird bald kid tells him how to bend the spoon. (As you can tell, I am a huge fan of The Matrix, and in fact have, for over three years, been...
ChatGPT (and similar LLMs) will get you 90% of the way there. Which means if you are using ChatGPT to write your sales materials, you will convert about 10% of the time, which in B2B leads to bankruptcy. If you are a going concern, you will usually convert 20% to 25%...