Think of when you were a kid.
Who do you trust when you are a kid?
Probably your mom and dad.
What are your mom and dad often doing?
Telling you a story.
What do a lot of stories begin with?
A time shift phrase.
So you see, humans have been trained since birth that when they hear a time shift phrase, a story is coming, and it’s time to let the oxytocin flow.
This morning, I read a phrase I've seen a million times: The world is changing faster than ever. This is a very common phrase. It's one of those phrases people throw around like it would be insane to argue against it. However, arguing against it is exactly what I am...
When you are selling into a new country or a new vertical where you might be a relative unknown, you know the bridge to the future is safe, but your prospect sees the risk of getting fired. To make things more difficult for you, in many, if not most, industries,...
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