As many of you know, I’m on a quest to quantify the value of a story. I want a financial calculation I can plug into a spreadsheet. I want to take something people consider subjective and turn it into a hard metric.
And the question often comes up, from people whom I respect greatly and model myself after, “Why should anyone care about this?”
The answer is that right now they shouldn’t.
You can live a perfectly good life without quantifying the value of a story. You can be the CEO or the CRO (chief revenue officer) of a company and not have figured it out. Even the richest person in the world did not have to figure it out.
The thing is, there is about 3% of the population for whom the current state of knowledge at any given time is not good enough. They want more. This is for them.
In 10 years, quantifying the value of a story will be standard procedure in many places. But in the meantime, for the vast majority of the population, stories will be relegated to the world of the subjective.
That’s not good enough.