Laughing out loud

Reminder: A point of view is not a marketing slogan.

A marketing slogan can be a clever spinning of words to make you sound good. For example, the other day I noticed a label on a package of toilet paper in my bathroom: “100% Biobased.”

I laughed out loud. What is toilet paper, except a bunch of trees you cut down so you can use them once and then throw them away? “100% Biobased” = “100% Made From Trees.”

A point of view is basically a bet on where things are going to go. If very rational people are not taking the other side of the bet, you don’t have a point of view, you have, at best, a cleverly-worded marketing slogan.

And instead of trusting you and respecting you, people are going to see right through you and laugh.

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