I hate the word “content”

Do not use the word “content.”

Never again.

“Content” is the word of commodified sameness. It takes whatever you are doing (writing a sentence, filming a video, recording a snippet of audio) and strips it of all the value you should be injecting into it.

It tells you that the thoughts in your head are anodyne crap.

It allows you to lower the bar for yourself. It allows AI slop to replace your thoughts.

You are not a commodity. Refuse to use words that imply that you are.

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