In that recent LinkedIn Live I did with Rick and Jennifer from Sales Force Europe, I went into one of my favorite story structures, and how would it be used in sales. You probably all know the structure, since I talk about it all the time: BMG (Boy Meets Girl).
Remember, BMG has three parts:
- Boy meets girl.
- Boy loses girl.
- Boy gets girl back.
And, as always, insert your product or service at the tail end of the second leg.
(Below, I’ll insert a graphic of BMG as a reminder.)
Anyway, in the recording I began to go into things like could BMG work across cultures, how would BMG be used in tech sales, are the right hormones being released in the listener, etc.
Here’s the video short where I started to talk about that stuff:
