There’s a phrase I like, “Horses need to run.”

The idea is that whatever makes you unique, you need to do it and you need to do it a lot and you need to do it publicly.

You need to not try to hide it.

There’s a second idea, “Break the pattern.”

Now let’s combine the two ideas and see how whatever new thing comes out is related to your presentations…

A lot of presentations in the business world get anonymized. The speaker is not taking any risk, but in return, no one cares. The audience gets bored.

So break the pattern. If everyone else is anonymizing their presentation, let your horse out of the barn and let it run. Dig deep, publicly, into what makes you unique. By your mere doing of this, you will be breaking the pattern.

In the next email, I’m going to give a tangible example of a client doing this.