My friend Şebnem Dağ Güven, Chief Commercial Officer for payments processor iyzico, has her people use an approach similar to what I’ve been using in my trainings for years. Before she lets them build the presentation, she has them walk through what they are going to talk about, and then write it out in Word, and THEN they can open PowerPoint.
The short where she describes the initial steps of the process is here:
A few years ago, I served on the board of the US's Presentation Guild. I had 10 years in the industry by then, but serving on the PG board gave me a broader view of the industry than I had had before. And you know what? I had noticed this issue before, but being on...
One of our recent podcast guests, Alex Smith, says the first thing you do, before you make your company and customer stories, is decide, "What is the thing I am trying to change?" If you don't do that first, he says, you are lost and your stories will go over like...
As many of you know, I am on a quest to assign a dollar value to stories. I will not rest until there is a calculation a company can use that says "stories add X to our P&L each year." So it is with great interest that I listened to a RadioLab podcast episode...