“Can you do an unplanned talk for 10 minutes?”

The other day a reader said, “My boss asked me if I could do an unplanned talk for 10 minutes. What do I say, how can I organize my thoughts?”

Here’s what we suggested…

Two things humans almost always find fascinating:

1. Change or movement (think of early humans out hunting, watching the savannah horizon: Fixed things, like a tree, don’t get much attention, but a moving lion or tiger, the humans will watch that and discuss it for hours).

2. Will these changes or will this movement affect me?

So if things are changing at [your organization] or with [your program], just spend your 10 minutes talking about that. Start with a general principal, and then give a case study / example / story about how clients are responding to that change.

For example:

Over the past half year, I’ve seen a bunch of things evolving, but here are the biggest three things you should probably keep your eye on…

Thing-I’ve-seen-change-recently #1. For example, a couple months ago we saw a client run into this issue during their experience with [your program], and this is what happened (you describe the challenge, and then you tell the audience how it got resolved).

Then there’s Thing-I’ve-seen-change-recently #2. For example, a couple months ago we saw a client run into this issue during their experience with [your program], and this is what happened (you describe the challenge, and then you tell the audience how it got resolved).

Then there’s Thing-I’ve-seen-change-recently #3. For example, a couple months ago we saw a client run into this issue during their experience with [your program], and this is what happened (you describe the challenge, and then you tell the audience how it got resolved).”

From the audience’s perspective, you’re giving them advice on what to look out for, and how others are solving it. The [audience members] get to take that knowledge back to their own people, and use it to help their own people prepare for [your program].

Related Posts

Don’t flunk the “Taxi Test”

Don’t flunk the “Taxi Test”

What is the Taxi Test? It's a test you apply to the headlines on your slide deck before you send it out. The question you are asking yourself: If someone only reads the headlines on your slides, will they still understand what you are proposing and why? Imagine that...

“I need business English” is a dangerous phrase

“I need business English” is a dangerous phrase

Why? Because it leads to way too much unfocused effort and time wasting. You're going to waste your time learning how to set meetings and talk to receptionists. I don't mean to malign receptionists, they are great people and the world needs them. But you have an...

The point

The point

In this episode of The White Rabbit podcast... https://open.spotify.com/episode/1cn5bJITDjfxZBOjUeJoSE?si=708e2514c8354bef ...Alper makes an interesting point, that the value of a presentation is not in convincing people to support you, it's in reassuring your...